THE GROWTH
OF DEMOCRACY And POLITICAL MARKETING APPLICATIONS IN TURKEY
Umit ALNIACIK
ABSTRACT
With the
development of the democracy, citizens are more free and
have more alternatives to choose their administrators. The
development of democracy brought a real and fair rivalry in
the political arena. In this competition, the actors are
trying to find ways and tools that they can gain any
advantages. Marketing techniques and tools are being used in
politics since 1920’s. The democratization process of Turkey,
which dates back to late Ottoman times, is still in progress.
It is claimed here in this article that there was a
correlation between the development of democracy and the use
of political marketing in Turkish political arena. To
support this claim, the democratization process of Turkey
since the 17th century Ottoman Empire through the EU
integration process in the new millennium is reported with
the examples of political marketing applications in each
specific term.
Key Words
Democracy, Political Marketing, Turkish Democratization,
Voter Behavior, Political Marketing in Turkey.
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